More Data, More Problems How Cisco And SAP Are Helping Solve The Sports Industry's Data Challenge

Part of the reason why the sport is much loved because it provides stability in what seems to be an ever changing world. The team you rooted for as a kid was like one now you root for with your own children, and while the players may have changed, the basic properties of the reasons why you no favorite games. However, the business of sport was said to have evolved over the past decade than it did in all previous centuries combined, thanks in large part to the tidal wave of data and distribution area.

Since the implementation of the athletes on the field of practice, with direct experience of attending a game, or from the popularity of advanced statistical analysis from the fans, the use of data rough sport growing exponentially over the previous year. However, while many industries have been able to continuously change their operations to exploit the endless stream of new information now available in its grasp, the sports industry has taken a more deliberate approach to application data does not change the capital of their products - the actual game happens on the court or field.With large data come great responsibility, and without context and a value proposition associated with the data that it is effectively useless, or worse - become a burden.

For example, Adidas collaboration with Major League Soccer (MLS). In the infancy of the wear track music program of the brand with the tournament, many trainers and coaches have little or no application to all the information they collect is because single Once they are comfortable in manipulating the date for their own purposes, and most importantly, understanding its true value. While there is a learning curve in the application of data analysis - whether playing or the performance predictive analysis - proper education of the data analysis is a step in the understanding of the value inherent in the raw data. After each team is properly trained on how to explain the large amount of information they now have available, each able to assess how best to improve their operations.

With the increasing use of the analytical front office, there has been a dramatic increase in interest from fans. With over 60 years of storage statistics, there is no way to imagine or make them accessible to the commercial market, the NBA received a clear hole in the proposed value they tried to deliver for many avid fan of them.

Nobody understands that concept better than SAP, Industry and Business Analytics Software Partner of the National Basketball Association (NBA). By Chris Burton, SVP of global corporate sponsors, "Once marketers [as NBA] can understand the value of proprietary data sets that they have, it's up to them to find a way" aggregate, share and monetize it. "

SAP has become the perfect solution for the NBA because of the company's technology will help simplify the application of the data itself. From a marketing perspective, SAP realized by simplifying the data, they will have the opportunity to take advantage of its narrator its brand to a wider audience. "Under the NBA is extremely important for us because it allows us to tell stories and share our successes from 24 of our major markets," Burton proudly announced.

While the 'narrative' is a popular buzzword in the marketing world these days, the importance of sharing content becomes a true strategic importance for brands competing for termites ties of their target market. The cliché is a figure never lie, but for marketers, it is not necessarily the numbers say, but how it is conveyed.

In a world where the internet allows new devices are popping up every day, the explosion of data has just started and with it an inherent potential unrealized commitment to consumer more. According to Cisco Systems, a key technology partner of the NBA, the only person to light "dinner assets" of the world - a device is not connected to the internet - to consider the amount is almost impossible to calculate Accounting data sources are not even taken into account. Look around and you will realize that more and more of the products we use every day are increasing functions internet. In fact, Cisco projects connected to rise from $ 13 billion today to 50 billion over the next decade.

This is the kind of radical change of movement Internet Everything (IOE) Cisco is trying to convey to the business community. According to their estimates, IOE will drive value $ 19000000000000 both public sector and private sector. In a sense, the movement IOE is offering its own version of a surfboard for those looking to ride the first wave of innovation, thus providing incentives for businesses to jump in progress the board of the digital revolution of Cisco.

When it comes to the effect on the sports scene, Cisco has tapped into the enormous potential of this movement. After launching its platform Stadium Vision Mobile at Barclays Center, Cisco has been continuously developing its services to the business community sport. Sport is a microcosm for other industries and uniqueness of fandom and love of sport 'from its consumers is a perfect case study for the validation of the benefits of the internet all concepts. While Barclays Center can be a Cisco Gold's current stadium is connected, there is a lot of progress has been made. Even with more than 275 stadiums in 35 countries using the solution of Cisco sports connection, the company is still working hard to make enrich the fan experience.

The key to wealth, but also depends on improving what Cisco refers to as "Analytics Edge". According to Joseph Bradley, VP and Managing Director of the IOE practice at Cisco, "Edge Analytics aims to move the computing power and the decision to move closer to the customer as possible. You do not have time to send data center data, analyze it and then reporting. By then you've missed your chance to present value. "

For Cisco, the value goes beyond raising promotions for all participants. “Just because he knows my name does not mean you know me; it must be contextually relevant, explains Bradley, and provides a series of sci-fi as the application of this theory is entirely possible Personal experience in the game. With the rise of technology in smartphones light of our and other Internet-enabled devices, the stadium had the opportunity to estimate the John Doe and two children I was on my way to the stadium, evaluation model their purchase history in the arena, movement patterns within the arena and more, all allow groups / locations to create a lake single client application. In the near future, Bradley saw the team / location to take advantage of unique records to provide personal promotions to promote specific behaviors while you're at the venue function.

Thanks to companies like Cisco and SAP, the industry that has become very slow to change has now become a test bed sarcastically new technologies that will eventually permeate all areas of life we live.